What Customers Want & How to Deliver It

When you cut through all the extraneous information and data, quality is ultimately the name of the game and the goal of each customer walking through retailer doors. To deliver what customers want, it is crucial to employ the four cornerstones of retail success; display, variety, promotion and price.

• First, display – consumers are highly visual. The more saturation or presence of the item, the more apt the item is to be handled, evaluated and in the long run, purchased.
• Maximize display by highlighting variety, the second retail cornerstone. Utilized properly, large, organized quantities have no other choice but to effectively pique customer interest, drawing them in.
• Promotion continues the vital pattern of product saturation. Cross-promote with a separate product. Provide recipe cards. Plan sales. Hold contests. Offer demonstrations. Each of these tools allows the customer to further interact with and evaluate the product.
• The fourth and final cornerstone, price – as we were taught in Sales 101 – is the biggest influencer. Multiples pricing is an excellent way to drive sales and get customers to pick up two instead of one.
  

Focus on these points and it is a near-guarantee that customers will see quality produce on their next trip. To learn more, please contact our expert sales team.

A Community Connection

Community service is an important focus within the Four Seasons Family of Companies, which is why we continually work with quality organizations – like Feeding America – and support high quality causes, such as eradicating hunger. As part of our commitment to that ideal, Four Seasons recently held its 21st annual Customer Appreciation Golf Outing, which benefitted the Make-A-Wish Foundation® of Susquehanna Valley – our longest standing charity partner.

Producing a successful community partnership or event is a rewarding process for any motivated executive looking to boost not only their company but their community – put these two tips to work for guaranteed success in any local event.

• Partner Up. A good meal goes great with a good cause. Outback Steakhouse was more than happy to help out by catering the post-golf dinner and ceremony.
• Connect The Neighborhood. When possible, involve volunteers not only within your organization but also local community members. This will spread the word and goodwill.

In executing the above tips, the 21st annual Customer Appreciation Golf Outing was a hit. Nearly 200 customers, vendors and suppliers from around the country came together for a round of golf, for a nice dinner and for a worthy cause. This year, with the help of like-minded business allies, Four Seasons proudly raised $25,000 and pushed our lifetime Make-A-Wish Foundation donations to more than $300,000.